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Terms of Service

Last updated: June 2026

Template notice: These terms are a working draft. They cover the pre-launch (waitlist) phase and include forward-looking provisions for the migration service (sections 6–8). Please have them reviewed by a qualified lawyer and finalise them before paid service begins.

1. Who we are

ShiftPress ("ShiftPress", "we", "us") is operated by Tartaruga Studio Sàrl, Impasse de la Poste 1A, 1669 Porsel, Switzerland. These terms govern your use of the ShiftPress website and waitlist (the "Service").

2. The Service

ShiftPress is an AI-managed website platform that migrates an existing website into clean, version-controlled code and lets the owner update it in plain language. The platform is currently in a pre-launch phase; the public website offers information and a waitlist for early access.

3. Waitlist and early access

  • Joining the waitlist does not create any entitlement to access the Service or to a specific timeframe.
  • We onboard users in batches and may decide the order and timing at our discretion, including taking into account referrals made through your personal invite link.
  • You agree to provide a valid email address and not to submit addresses that are not yours or to abuse the referral mechanism (e.g. fake or automated sign-ups).
  • We may change, suspend or discontinue the waitlist at any time.

4. Acceptable use

You agree not to misuse the Service, including by attempting to disrupt it, access it without authorisation, or use it for unlawful purposes.

5. Fees

The waitlist is free. When the paid Service launches, pricing (for example a one-time migration and an ongoing subscription) and the corresponding billing terms will be presented to you before you commit to any payment.

6. Migrating your website — your content and responsibilities

When you become a customer, you instruct us to migrate an existing website that you own or are otherwise authorised to migrate. The following applies to that migration:

  • You confirm and warrant that you own, or hold all rights and licences needed for, the source website and everything in it that we copy or recreate, including text, images, photos, fonts, icons, videos, logos, themes and plugins.
  • We act on your instruction and at your request. We do not independently verify whether you are entitled to migrate a given website, and we rely on your confirmation.
  • If your source site runs on a closed platform (for example Wix or Squarespace), we recreate a faithful equivalent using your own content rather than extracting that platform's proprietary template code. You confirm you are authorised to move your website away from that platform.
  • Premium themes, plugins, fonts and similar assets may carry licences that restrict redistribution. You are responsible for holding the licences required for any such assets we carry over, and we may omit or replace assets we are not permitted to redistribute.
  • To the extent permitted by law, you will indemnify and hold us harmless against third-party claims — including intellectual-property, trademark and data-protection claims — arising from content you ask us to migrate, host or publish.

7. Intellectual property and ownership

The ShiftPress platform, brand and website are owned by Tartaruga Studio Sàrl. When you become a customer, the website we build for you and its source code belong to you; you can export and keep them. There is no lock-in.

We do not claim any rights in your content. Copyright protects specific creative expression, not general layout concepts or common design patterns. We may reuse generic structures, components and techniques across our customers, but we do not reuse your distinctive content, assets or branding for any other customer.

8. Acceptable content and takedown

You must not migrate, host or publish content through the Service that is unlawful or that infringes the rights of others. If you believe content we host infringes your rights or is otherwise unlawful, please notify us at [email protected]. We operate a notice-and-takedown process and may remove or disable access to content we reasonably believe to be infringing or unlawful.

9. No warranty

The website and waitlist are provided "as is" without warranties of any kind, to the extent permitted by law. We do not guarantee uninterrupted or error-free operation.

10. Limitation of liability

To the maximum extent permitted by applicable law, Tartaruga Studio Sàrl shall not be liable for indirect or consequential damages arising from your use of the website or waitlist. Mandatory statutory liability (including for intent and gross negligence) remains unaffected.

11. Data protection

We process personal data as described in our Privacy Policy.

12. Changes to these terms

We may update these terms as the Service develops. The current version is always available on this page.

13. Governing law and jurisdiction

These terms are governed by the laws of Switzerland, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods (CISG). The courts at the registered seat of Tartaruga Studio Sàrl (Canton of Fribourg, Switzerland) shall have jurisdiction, subject to any mandatory consumer-protection venue.

14. Contact

Questions about these terms: [email protected].