Honest, practical guides for content-heavy sites: migrating off WordPress, protecting your Google rankings, what upkeep really costs, and editing your site without a developer.
The web is moving from documents to agents. Why the site you run today will feel like a fax machine in ten years, and the architecture that replaces it.
Read the essay → Security NewsTwo PHP flaws let attackers run code without a login. Who is affected, how to check your PHP version, and why static sites are not.
Read the guide → Security EmergencySecure the site, change every login, rebuild from clean sources, find the way in, ask Google for a review. Plus the 72-hour GDPR rule.
Read the guide → Security How-toFree vulnerability databases, scanner plugins compared, the two warnings on WordPress.org, and what to do when a plugin is affected.
Read the guide → Security How-toWhich PHP versions still get security fixes, where to find yours, what hosts charge for old ones, and how to switch without breaking your site.
Read the guide → Research Own dataWe checked 1,536 new register entries: only 13% have a verifiable website, WordPress leads, and 36% of the sites run without any CMS.
Read the research → Research Own data196 new company homepages measured: 1.6 MB and 0.23 g CO2 per view in the median, and builders weigh five times as much as code sites.
Read the research → Guide AI buildingFour routes compared: a chat AI, an AI website builder, a managed AI-run site or an agency. Costs, lock-in and what the AI leaves to you.
Read the guide → Guide AI buildingIn the chat, with Sites or with Codex: from the first prompt to your own domain, and what ChatGPT leaves out.
Read the guide → Comparison AI buildingDesign drafts, code, Claude Code vs Codex, skills, copy, prices and EU privacy, compared for a small-business site.
Read the comparison → Guide AI designWhat the design skill does, how to install it in Claude Code, the commands worth knowing, and where it stops.
Read the guide → Guide FoundersFive routes compared on cost, including your own working hours over three years, and what you may take from somebody else's website.
Read the guide → Guide Static sitesFive ways to change a static site, from a code editor to a CMS or an AI editor, and how to update the menu on every page at once.
Read the guide → Guide PublishingArtifact, Claude Design or Claude Code: get it onto your own domain, with a contact form that arrives and the SEO basics in place.
Read the guide → Guide AI buildingEight steps from an empty folder to a live site: the right stack, the design skills, a brief that works, and who edits it afterwards.
Read the guide → Guide Decision helpServices, team, blog and bookings: static is ideal. Full online shops with variants, stock and checkout need a shop system. Two questions to decide.
Read the guide → Guide ChecklistWho owns what, the logins to collect and the safe order, so neither your email nor your rankings get lost. Plus what to do if your site is held hostage.
Read the guide → Costs BuildersEvery Wix plan, the real three-year total, what the plan leaves out, and what leaving Wix involves.
Read the guide → Costs WordPressFreelancer and agency rates, project prices, what the quote should include, and the costs after launch.
Read the guide → Costs NonprofitsFree and low-cost options, builders and agencies, Google Ad Grants, and how to survive a volunteer handover.
Read the guide → Costs Care plansThree typical tiers, what each includes, what is usually extra, and when a care plan is worth it.
Read the guide → Costs GuideDomain, hosting, licenses, legal, maintenance, changes and content: seven monthly costs, each priced, plus three worked examples.
Read the guide → Costs ComparisonHourly rates, typical project prices, the four costs missing from most quotes, and the honest five-year math.
Read the guide → Costs ChecklistFive questions about fit, and nine that uncover the hidden costs of a website, with what a good answer sounds like.
Read the guide → Costs OwnershipWhat copyright law says about sites a designer builds, why you never own a domain outright, and paying monthly vs buying outright.
Read the guide → Costs RedesignPrices by scope, the cost drivers behind every quote, how to keep your Google rankings, and when keeping content beats rebuilding.
Read the guide → Costs ComparisonWhat a template site and a custom site cost, and seven things that make a site look professional, most of them not design.
Read the guide → Costs GuideBuilt yourself, by a freelancer or by an agency: what a single-page site costs, and when one page is enough.
Read the guide → Costs UKFour ways to get a website, all worked out per month, and the ownership catch most pay monthly plans share.
Read the guide → Costs UKBuild prices in pounds, running costs, VAT, and the trading disclosures a UK business website must carry.
Read the guide → Costs IrelandPrices in euro, the Trading Online Voucher worth up to €2,500, VAT, and the EU accessibility and privacy rules.
Read the guide → Research AI buildersWe checked 17 AI website builders against their own public documentation. What a month of AI really buys you, whether it will touch a site you already have, what keeps running after the build, and whether you can leave again.
Read the research → AI design Claude Skillsfrontend-design, impeccable and design-shotgun compared, from daily use on real sites: what each one is genuinely good at, where it lets you down, and how to combine them.
Read the guide → Future of work Web devWe applied Anthropic's economic scenarios to the job of building websites. What AI automates, what stays human, and where the jobs go by 2030, with an interactive chart you can play with.
Read the forecast → GEO AI searchChatGPT cut its Reddit citations by at least 73% and reached for official brand pages instead. What that shift means for your site, and the pages worth fixing first.
Read the guide → SEO AI searchAI assistants run their own Google searches behind the scenes. A simple "site:" filter reveals them for your site, and shows what it means for being found.
Read the guide → Comparison ValuePrice, editing, design, EU hosting and the real cost of leaving, compared side by side, so you can pick the right one without overthinking it.
Read the guide → Comparison BuildBoth put your website in Git as static files. The difference is who has to build it, who configures the editor, and who can change a headline on a Tuesday afternoon.
Read the guide → Comparison CMSContentful serves your content over an API but gives you no website. What that really costs a small team, when it is worth it, and when a site you can just talk to wins.
Read the guide → Comparison BuildOur closest comparison. Both are static, chat-edited and hand you the code. They part company on the starting point, the page limits, the AI credits and the continent.
Read the guide → Ownership TrustEvery site is clean code in your own GitHub repo you can access any time and host anywhere. What stays yours if you leave, and the honest part about what stops working.
Read the guide → Comparison GuideFor most small businesses the priorities are the same: fast, cheap, editable by you, and findable on Google. The honest options compared against that test.
Read the guide → Comparison MigrationQuick and bundled, but a hosting company's template builder you can't export. Four alternatives, plus the move that keeps your rankings.
Read the guide → Migration GuideThe one rule that saves your site, email and rankings: move first, cancel last. The safe order to switch off Wix, Squarespace, Jimdo, STRATO or IONOS.
Read the guide → Migration How-toNeither gives you a clean export, so moving is a rebuild plus redirects. The step-by-step way to switch and keep your Google rankings.
Read the guide → Migration SEOWhether your domain stays the same or changes, here's exactly how to tell Google, and keep your rankings: 301 redirects, a fresh sitemap, and the Change of Address tool.
Read the guide → Guide ToolsFive fast ways to tell if a site runs WordPress, from the page source to /wp-admin and wp-json, plus a free one-click checker and what to do once you know.
Read the guide → Migration How-toConvert WordPress to static HTML, publish it on GitHub Pages, add a custom domain, and the two catches to know first: no real 301 redirects, and editing by code.
Read the guide → Comparison GuideWhich builder is best? Honestly compared on the criteria that matter: price, design, ownership, EU hosting, and how easily you can leave again.
Read the guide → Comparison MigrationJimdo is simple and cheap, but has no clean export, which makes leaving hard. Four alternatives, plus the step-by-step move that keeps your rankings.
Read the guide → AI Guide"Edit with AI" hides four very different things. Prompt-to-build, bolt-on assistant, agent connector or a site built to be edited. Which actually lets you change your live site by talking, safely.
Read the guide → SEO GuideStatic isn't a ranking factor, but speed, clean HTML and reliability are. What static really changes for SEO, what it doesn't, and how to switch without losing rankings.
Read the guide → Migration ToolsSimply Static, WP2Static, a wget crawl or a managed migration. What each one produces, exactly what breaks, and the eight things the export ZIP doesn't handle.
Read the guide → AI Website buildersTheir AI is built for founders with a blank page, and offers nothing to a business that already has pages, content and rankings to modernise. What each one really does, and what fills that gap.
Read the guide → AI Website buildersAll three build a site from a prompt. Only one lets an AI agent touch the real thing. Astro, Blueprint AI and Webflow MCP 2.0 compared, plus what each one still leaves to you.
Read the guide → Comparison MigrationThe STRATO builder is cheap and bundled with your hosting, which is what makes it hard to leave. Four alternatives, plus the step-by-step move that keeps your rankings.
Read the guide → Sustainability GuideThe honest, research-backed picture: how a page view turns into CO2, why a static site draws up to 60x less server power than WordPress, and what it saves across a million pages.
Read the guide → AEO GEOAEO, GEO and SEO explained, with 2026 data from Webflow, Gartner, Pew Research and Princeton. What is changing in AI search, and how to get your site cited by ChatGPT, Perplexity and Google AI Overviews.
Read the guide → Comparison BookingsCal.com, Acuity, TidyCal, Microsoft Bookings and native booking built into ShiftPress, so your scheduler comes from one provider, with no third-party widget, no extra cookies and no per-seat fee.
Read the guide → Comparison ChatIntercom, Crisp, Tawk.to, Tidio and a native website chat built into ShiftPress, with AI answers, human takeover, no third-party script and no extra cookies.
Read the guide → AI WordPressThe official MCP connector, developer plugins, REST API agents, in-admin assistants and AI-native platforms. How to set each one up, what it lets an agent touch, and which are safe on a live site.
Read the guide → Podcasting SEOSearch engines and AI can't listen to audio, so your show is invisible in search. Turn every episode, and your back catalogue, into articles that rank and get quoted.
Read the guide → Comparison HostingA static host gives you a fast site and stops there. The three things it can't: a database for forms and leads, real multi-user collaboration, and blog and social autopilot that keeps running when your Mac or PC is off.
Read the guide → AI WordPressClaude and ChatGPT can now work directly on a WordPress site. What that is good for, where it bites, and which alternative fits which kind of site.
Read the guide → Migration HostingThe copy-first, switch-last checklist for moving hosts safely, plus the DNS TTL and email traps most guides skip, and whether a new host is really the fix.
Read the guide → GEO AI searchGetting quoted by ChatGPT and Perplexity is technical work most sites skip. The five GEO jobs ShiftPress does for you: quotable format, structured data, a live llms.txt, blog autopilot and instant indexing.
Read the guide → SEO AdsHow people find you on Google, the difference between free SEO and paid ads in plain language, and what ShiftPress automates: content, titles, meta descriptions and link structure.
Read the guide → Migration ChecklistLose access to wp-admin, skip the sitemap export, keep paying for plugins you no longer need. The pitfalls to plan around, plus a real cost-saving calculation.
Read the guide → Comparison OwnershipWix is the fastest way to launch and the hardest to leave. Five alternatives, judged by one test: what happens the day you want to move on.
Read the guide → Comparison DesignSquarespace templates get you live fast, then quietly cap what you can do. Five alternatives for when your site outgrows the template, with a clear comparison table.
Read the guide → Comparison BuildWebflow is powerful and exports clean code, but who updates the site after launch? Five alternatives judged on the handoff most projects forget to plan for.
Read the guide → Comparison ValueThe IONOS builder is cheap and bundled with your hosting, which is also what makes it hard to leave. Five alternatives, with EU hosting and ownership in view.
Read the guide → SEO GEOFast static pages, structured data on every page, instant indexing with IndexNow and migration without losing rankings. Why ShiftPress is built to rank and to be quoted by AI.
Read the guide → Guide ComparisonWhat a static website actually is, the real benefits in speed, security, cost and SEO, the honest weaknesses, and how to decide if static is right for you.
Read the guide → Security Migration13,000 WordPress sites are hacked daily, and most were running outdated software. The real flaws, the rising AI threat, and why static sites have almost nothing to hack.
Read the guide → Comparison CostsWhat an AI-managed website platform really costs versus a traditional agency, with a full price comparison and how to decide which one your business needs.
Read the guide → Comparison PillarWix, Squarespace, Webflow, plain static or ShiftPress? An honest 2026 comparison for content-heavy and multilingual sites, with a clear table to help you choose.
Read the guide → Migration How-toKeep your URLs, set 301 redirects, preserve metadata and schema, and verify in Search Console. The complete guide to a migration that protects your rankings.
Read the guide → Awareness GuideUpdates that break, plugins to renew, a slow dashboard and a developer for every edit. Why WordPress wears you out, and the simpler way to run a site.
Read the guide → Guides ComparisonCode-based vs classical CMS explained, and the seven platforms ranked, from fast static-code sites to WordPress and headless tools.
Read the guide → Costs GuideWPML, Elementor Pro, cookie consent, backups, security and SEO add up to $700–$1,500+ a year. Here's the real bill, and how one subscription replaces it.
Read the guide → Costs GuideDeveloper rates, monthly plans and content-update costs, and how to stop paying for every small change.
Read the guide → Migration LessonsThe migration looked done on day one. Then Search Console started reporting 404s and lost rankings. The SEO traps to avoid.
Read the guide → Migration PillarThe complete guide to moving off WordPress without losing content or rankings, with the full redirect and SEO checklist, and the editing problem most tutorials skip.
Read the guide → Agentic Web AIAI agents are starting to browse, compare and buy for people, and most sites are invisible to them. Why that is, and how to make your site agent-ready.
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