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Understand your website

Short, plain-language guides to the technical things behind your website: redirects, DNS, SEO, speed and AI search. No jargon, no fluff.

Migration & go-live

Migration & go-live

How to connect a Strato domain to ShiftPress

Strato won't allow a CNAME on your root domain, so you connect ShiftPress to www instead. The exact records to add and how to forward the bare domain.

Updated August 20264 min read Read the guide → Migration & go-live

301 vs 302 redirects: what's the difference?

A 301 redirect is permanent, a 302 is temporary, and search engines treat them very differently. Which one to use, when, and the cost of the wrong choice.

Updated August 20266 min read Read the guide → Migration & go-live

How to connect a Dogado domain to ShiftPress

Dogado won't allow a CNAME on your root domain, so you connect ShiftPress to www instead. A short, exact step-by-step: which records to add, which old ones to delete, how to keep your email working, and how to forward the bare domain to www.

Updated August 20265 min read Read the guide → Migration & go-live

How to point your domain at a new website without breaking your email

Moving your website doesn't have to touch your email if you change only the right DNS records. What A, CNAME and MX records do, and the safe way to switch.

Updated July 20265 min read Read the guide →

SEO basics

SEO basics

Keyword research: how to find the words your customers actually search

Keyword research is finding the exact phrases people type into search and picking which ones your pages should target. Plus a free step-by-step guide.

Updated July 20264 min read Read the guide → SEO basics

Technical SEO checklist: what to check and fix first

The technical SEO issues that quietly cost you rankings: indexing, canonicals, redirects, speed and structure, as a checklist with fixes for each.

Updated July 20264 min read Read the guide → SEO basics

What is a canonical tag (rel=canonical) — and how do you set it right?

A canonical tag tells search engines which URL is the real version of a page when the same content sits at more than one address. How to set it right.

Updated July 20266 min read Read the guide → SEO basics

What is a sitemap.xml — and does your site need one?

A sitemap.xml is a machine-readable list of every page on your website that helps search engines find and index your content. How it works and what belongs.

Updated July 20265 min read Read the guide → SEO basics

Core Web Vitals explained: LCP, INP and CLS in plain language

Core Web Vitals are Google's three measures of how a page feels to use: loading speed, responsiveness and visual stability. What LCP, INP and CLS mean.

Updated July 20265 min read Read the guide →

AI search (GEO)

AI search (GEO)

What is llms.txt — and should your website have one?

llms.txt is a plain-text file that gives AI assistants a curated summary of your website, so they can understand and cite you accurately. How it works.

Updated July 20264 min read Read the guide →

Static sites & web basics

Static sites & web basics

Manage your website from Slack: install and use the ShiftPress app

Connect your ShiftPress site to Slack and change it in plain language by mentioning the bot in a channel. How to install the app, use it, and its limits.

Updated August 20266 min read Read the guide → Static sites & web basics

Manage your website from Microsoft Teams: install and use the ShiftPress app

Connect your ShiftPress site to Microsoft Teams and change it in plain language by mentioning the bot. How to install the app, use it, and its limits.

Updated August 20266 min read Read the guide →