Free tool · Website cost calculator

What does your website really cost you a year?

The hosting bill is small. What adds up is the changes, the licenses and the hours nobody totals. Tell us how your website runs today and you'll see the yearly cost line by line, right next to what it would cost with us.

1. Who looks after your website today?
2. How much happens on your website?
Text, prices, photos, opening hours
Blog posts or guides, written and published
How many languages your site runs in
3. Use your own numbers (optional)
How we calculate

No black box. Every assumption is right here.

In short: with the defaults (3 changes a month, one language, no new articles) the calculator comes to about €4,260 a year with an agency, €2,800 with a freelancer, €2,180 with self-managed WordPress (€1,500 of that is your own time) and €900 with a site builder. The biggest cost is almost never hosting. It's the changes, billed by the hour.

AssumptionAgencyFreelancerWordPress, yourselfSite builder
Hosting, contract or subscription a month€150€80€15€25
Licenses and plugins a year€300€400€500€0
Hourly rate€120€80€50*€50*
Minutes billed per change30303020
Price per article€300€250€250€250
Your own hours on updates a month0010

* If you do it yourself, we value your time at €50 an hour. Set the hourly rate to 0 if you'd rather not count it. Every extra language makes each change half as much work again, because it has to be translated. On WordPress it also needs a translation plugin, about €150 a year, which we fill into the licenses field for you. If you type in your own licenses figure, we count it exactly as entered.

The defaults are deliberately the low end of the ranges we break down in How much does a website cost per month? Agencies bill €90 to €150 an hour and rarely less than half an hour per change. A care plan runs from €50 to €500 a month, and WordPress licenses quickly add up to €700 to €1,500 a year. What applies to your site is covered in website maintenance cost and what a WordPress website really costs.

On our side, the calculator picks the smallest plan that covers what you entered: Basic at €350 a year (up to 10 changes a month, one language), Premium at €500 (unlimited changes, 2 articles a month, up to 3 languages) or Growth at €1,000 (8 articles a month, up to 5 languages). Add a one-time €250 setup. Hosting and SSL are included, and there are no plugins, so there are no licenses. All prices are net, plus VAT.

The domain and email inboxes are left out, because you pay for them either way, and so are one-off costs like a redesign. The costs that tend to be missing from a quote are covered in questions to ask a web designer.

And if the numbers say it's time to move on: how to switch web design agencies without losing your domain, email or rankings.

Questions

The honest answers.

How accurate is the calculator?
It's an estimate built on average published prices. Your real bill can be higher or lower. It gets most accurate when you open “Use your own numbers” and enter the amounts from your contract and your last invoice.
Why does it count my own time?
Because it costs money even when no invoice arrives. An hour spent updating plugins or hunting for a text box in a site builder is an hour you don't spend on customers. Set the hourly rate to 0 if you'd rather not count it.
What's included in the ShiftPress price?
Hosting, SSL, forms, version history and the changes themselves: up to 10 a month on Basic, unlimited from Premium. From Premium we also write and publish articles. There are no plugins, so no licenses and no security updates. You own the code.
What isn't included?
The domain and email inboxes, because you pay for them either way. Also one-off costs like a redesign, new photos or lawyer-reviewed legal pages.
My setup is already cheap. Is switching worth it?
Maybe not for the price, and the calculator will tell you so. A site builder you maintain yourself is often cheap. The difference is time: with us you describe the change in one sentence, and nothing needs updating any more.
Get started

See it first, then pay.

We rebuild your homepage for free and send you the link. If you like it, we do the rest. If you don't, it costs you nothing.

Want to see the plans first? Done-for-you care in detail