Do I Own My Website? What You Own, What You Rent, and How to Get It in Writing
"Do I own my website?" sounds like a yes or no question. It isn't, because a website is made of four things that can each belong to someone else. Most business owners only find out when they want to switch providers.
Key takeaways
- A website built by an outside designer belongs to the designer unless a written agreement transfers it to you.
- You never own a domain outright; make sure you are the registrant.
- You own content you or your employees created. Content the designer wrote or licensed depends on the contract.
- On website builders you own your content, but you usually can't take the site itself elsewhere.
- Monthly plans are often cheaper over five years, but with many of them you own nothing when you leave.
What the law says
In the US, the person who creates a work owns its copyright. There is an exception for "works made for hire", but for outside contractors it only applies to nine specific categories of work, and only if both sides sign a written agreement that says so. The US Copyright Office explains this in Circular 30. Most website work doesn't fit neatly into those categories, so the safe route is a signed copyright assignment to your business.
In the UK, the result is the same. The Intellectual Property Office warns businesses that if they hire a subcontractor to build their website, the subcontractor will be the copyright owner, and that a contract transferring ownership should be in place before the work starts.
The four parts of a website, and who owns each
- The domain. Nobody owns a domain outright; you register the right to use it for a period. What matters is who the registrar lists as the registrant, because that person controls renewals and transfers. It should be you.
- The code. Owned by whoever wrote it, unless assigned. On website builders like Wix, you can't export the site to run it elsewhere; Squarespace exports only some of your content. What that means when you want to leave: Cancel your website builder and switch.
- The content. Text and photos you or your employees created are yours. Copy the designer wrote and images they licensed depend on the contract, and a stock photo licensed to the designer may not transfer to you.
- The design. A layout is a creative work too. Whether you can keep using it with a new provider is in the contract, or it isn't.
Two more things belong on the list, even though they aren't copyright: the hosting account and the admin logins. If they are in the designer's name, you depend on them for access to your own site. The same happens at nonprofits when the volunteer who built the site moves on: Nonprofit website cost.
Paying monthly vs buying outright
Many providers offer a website as a monthly plan instead of a one-off build. In the UK this is sold as a pay monthly website. Here is an illustrative five-year comparison for a small business site with one small change a month. The assumptions are in the table so you can swap in your own quotes:
| Cost | Buy outright | Monthly plan |
|---|---|---|
| Build or set-up | $5,000 | $0 |
| Hosting and domain, $20 × 60 months | $1,200 | included |
| Maintenance plan, $100 × 60 months | $6,000 | included |
| Changes, 1 hour at $75 × 60 months | $4,500 | usually included up to a limit |
| Monthly fee, $150 × 60 months | none | $9,000 |
| Total after five years | $16,700 | $9,000 |
| Who owns the site afterwards? | you, with a written assignment | often the provider |
The monthly plan is about $7,700 cheaper here. The last row changes that the moment you want to leave: if the site isn't yours, the next provider has to rebuild it, and the saving shrinks by exactly that amount.
Monthly care, and still yours
With ShiftPress you pay monthly from €79, with hosting, domain, SSL and unlimited changes included. Your site is standard code in your own repository that you can download as a zip and run anywhere, with no exit fee. We rebuild your homepage for free before you decide.
See website care ↗What to get in writing
| Item | What the contract should say |
|---|---|
| Domain | You are the registrant |
| Code and design | Copyright is assigned to your business on payment |
| Copy and images | Assigned to you, or licensed in your name |
| Hosting and logins | Accounts in your name, or full admin access handed over |
| Exit | What you receive when you leave, in what format, and at what cost |
More questions worth asking before you sign: Questions to ask a web designer. Why we built ShiftPress so you can leave with everything: No lock-in.
Frequently asked questions
Do I own my website?
Who owns a website built by a web designer?
Do I own my domain name?
Do I own my website on Wix or Squarespace?
Is it better to pay monthly for a website or buy it outright?
The bottom line
Ownership of a website isn't one thing, it is four: the domain, the code, the content and the design. Each one needs to be yours in writing before you pay for anything, whether you buy outright or pay monthly. Ask one question before you sign: what is mine when I leave?