How Much Does a Nonprofit Website Cost? Budgets, Grants, and the Volunteer Problem
For a nonprofit, the website is where donors check you are real, volunteers find out how to help, and the people you serve find you. It is paid for from a tight budget and often maintained by a volunteer. Both facts shape what it should cost.
Key takeaways
- Builder plans cost about $20 to $30 a month for basic features, $50 to $100 for premium ones.
- Agency-built nonprofit sites commonly cost $15,000 to $75,000 and more.
- Register the domain in the organization's name, not a volunteer's, and keep logins with the board.
- Eligible nonprofits can get up to $10,000 a month in free Google search ads.
- TechSoup offers discounted software to eligible nonprofits.
What a nonprofit website costs
| Route | Up front | Ongoing | Who maintains it |
|---|---|---|---|
| Builder, free plan | $0 | $0, with the builder's ads and address | Volunteers |
| Builder, paid plan | $0 | $20–30 a month basic, $50–100 premium | Volunteers |
| WordPress, self-run | $0 to a few hundred dollars | about $5–50 a month hosting, plus a domain | Volunteers, including updates |
| Agency build | commonly $15,000–75,000+ | maintenance plan | The agency |
A domain costs about $12 or more a year; many nonprofits choose a .org. For most small organizations, a paid builder plan with their own domain is the sensible start. Which builder suits you: our website builder comparison. How little a single page can cost: One page website cost.
The real risk: the volunteer handover
The typical story: a committed volunteer builds the site, registers the domain in their own name, and maintains it for years. Then they move away or step back, and nobody has the logins. Three habits prevent it:
- Register the domain in the organization's name, with an organizational email address.
- Keep every login documented with the board: domain, hosting, builder, email.
- Choose a system the next person can run. A site only one person understands is a risk to the organization.
Why owning your site and domain matters: Do you own your website?
Money you don't have to spend
- Google Ad Grants: Eligible nonprofits can receive up to $10,000 a month in free search ads through Google for Nonprofits, for example to recruit volunteers or reach donors. Eligibility and the rules are on the Google Ad Grants page. You need a working website with real content for the ads to point to. Google for Nonprofits is also available to charities in the UK and many other countries.
- TechSoup: Eligible nonprofits can get donated and discounted software and hardware.
- Pro bono help: Local designers and agencies sometimes build nonprofit sites at reduced rates or for free. Make sure the domain and accounts still end up in your name.
What to get right from the start
- A privacy policy, as soon as you collect names or emails through a form or a newsletter signup.
- Permission for photos, especially of children at your programs: get written consent from parents before posting.
- A clear "donate" and "volunteer" path from the homepage. That is what most visitors came for.
When nobody has time for the website
For organizations where the site is more work than a volunteer can carry: we rebuild your homepage for free, then look after the site from €79 a month. Send changes in a sentence, and the code belongs to your organization.
See website care ↗Which route fits your organization?
- Small organization, one engaged volunteer: a paid builder plan with your own domain.
- Growing organization with several programs: a builder or WordPress with clearly shared responsibilities, so nothing depends on one person.
- Larger organization, lots of content, little time: a managed option where someone else does the work. What that costs: Website care plans.
Costs that tend to hide in quotes, for nonprofits too: Questions to ask a web designer.
Frequently asked questions
How much does a nonprofit website cost?
Can a nonprofit get a website for free?
What is Google Ad Grants?
How does a nonprofit keep its website when volunteers change?
Should a nonprofit hire an agency to build its website?
The bottom line
A nonprofit website doesn't need to be expensive, and for small organizations a low-cost builder is often enough. What matters most is that the site belongs to the organization, not to one person: domain in the organization's name, logins with the board, and a system the next volunteer can run.